Wooden lookout tower on a rocky hill surrounded by trees with a dramatic circular star trail in the night sky.

The Journey of Adventure

Branding, Client Spotlight Santiago Leon Branding, Client Spotlight Santiago Leon

Client Spotlight: Harkov Lewis Team

Confident, relaxed portraits don’t happen by accident. Go behind the scenes of our SoHo branding shoot with NYC’s Harkov Lewis Team and hear why their marketing director said, “Working with Santiago was an absolute pleasure.”

A powerhouse in New York City real estate, the Harkov Lewis Team—ranked among the top 10 nationwide—blends sharp strategy, deep market insight, and white-glove service to guide clients through every stage of buying and selling.

Group portrait of the Harkov Lewis real estate team standing in a graffiti-lined alleyway in Manhattan

The entire Harkov Lewis team with over 2 billion dollars in sales, posed confidently in a graffiti-lined alleyway, blending NYC edge with team unity.

What really sets them apart is their energy. When we first connected for this session, it was clear that while their previous branding photos were good, they didn’t fully capture the personality behind the professionalism. Every person on their team greets you with a smile. They’re upbeat, sharp, and genuinely welcoming—and we wanted the photos to reflect that.

A behind-the-scenes moment during our SoHo shoot with the Harkov Lewis Team—capturing me getting a shot mid-session. It’s always about finding that mix of light, energy, and authenticity that tells the full story in a single frame.

Co-founders Ari Harkov and Warner Lewis sitting together on a stoop in SoHo during their team branding shoot

Co-founders Ari Harkov and Warner Lewis outside their SoHo office, representing the leadership behind one of NYC’s top real estate teams.

Working with Santiago was an absolute pleasure—his energy put the team at ease and the photos turned out beautifully.
— Emily Tice, Marketing Director, Harkov Lewis Team

Since their office is based in SoHo and they know the neighborhood like the back of their hand, we used the streets and architecture of the area to tell that story. We kept things grounded in natural light—the kind you’d actually experience walking around SoHo on a workday—while using reflectors and light modifiers to subtly shape and soften where needed. The goal was authenticity, not overproduction.

A relaxed portrait taken beneath blooming trees in SoHo—capturing the natural energy and approachability the team wanted to convey.

I guided the team using natural posing and mirroring techniques, helping everyone feel relaxed and true to themselves in front of the camera. We weren’t looking for stiff headshots—we were capturing personality in a real-world setting.

A more polished group portrait in front of a classic SoHo building—highlighting the professionalism and cohesion of the team.

One of my favorite moments from the day was when Christian brought out his bike—something he uses every day to get around the city. He said, “Clients are going to see me coming and going on the bike, so might as well have it in the shoot.” That spirit—practical, personal, and real—was exactly what we were after.

Portrait of Christian from the Harkov Lewis Team seated in front of a yellow bike on a black brick backdrop in SoHo, NYC

Christian brought his bike along because, in his words, “Clients are going to see me coming and going on the bike, so might as well have it in the shoot.” This portrait became one of the most personal and memorable moments of the session—showcasing how real branding reflects real life.

In the end, we created a series of portraits that feel grounded in who they are: experienced professionals, deeply connected to the city, and a joy to work with.

Individual portraits of Harkov Lewis team members captured outside SoHo buildings during their NYC branding shoot

Portraits of individual team members showing personality, style, and confidence—all captured with clean, natural light in their neighborhood.

If you’re a founder or part of a growing team, my biggest advice? Plan for the vibe. The right creative direction lets your personality come through, so your audience sees you—not just a version of you in a suit.

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Branding, Portraits Santiago Leon Branding, Portraits Santiago Leon

Portraits vs. Headshots: What’s Right for Your Brand?

Not sure if you need a headshot or a branding portrait? Discover the key differences, what each session includes, and how to choose what fits your brand best.

Side-by-side image showing a smiling man in a yellow sweater for a traditional headshot and a confident duo in modern attire posing together in a branded portrait setting.

A headshot vs. a branding portrait: one focused on clean professionalism, the other on personality, presence, and brand story. The perfect visual to help you choose the right type of session.

Your visual presence defines your brand—let's choose the right imagery to tell your story.

If you're updating your professional presence—whether for LinkedIn, a new business launch, or a full brand refresh—you’ve probably asked yourself: Do I need just a headshot, or should I invest in a full portrait session? The answer depends on your goals, and I’m here to help you decide.

As a photographer based in Seattle and serving the surrounding areas, I work with creative professionals, entrepreneurs, and business owners to craft images that feel intentional, stylish, and personal. Some need a quick, polished headshot. Others are ready for a full storytelling experience. Let's break it down.

What Is a Headshot?

Headshots are ideal when you need one or two images for something specific—maybe you're refreshing your LinkedIn profile, submitting a speaking engagement bio, or applying for a job. These sessions are shorter, more straightforward, and designed to deliver crisp, professional results without overcomplicating the process.

✔️ Fast and efficient
✔️ Perfect for corporate or industry-specific needs
✔️ Polished, professional feel
✔️ Great for first impressions

Who it's for: Anyone needing a quick refresh or a reliable, no-fuss portrait that still feels elevated.

What Is a Branding Portrait Session (And Is It Right for You?)

If you’re building a brand, launching something new, or ready to elevate how you’re seen online, a portrait session is the way to go. We dive deeper—starting with a planning call to understand who you are, what you’re about, and how you want to show up. From there, we map out locations, wardrobe, and the kinds of photos that will serve you across platforms.

These sessions last longer, allow for multiple looks and locations, and result in a full library of cohesive, lifestyle-driven images that go beyond the standard headshot.

✔️ Designed for creatives, entrepreneurs, and multi-hyphenates
✔️ Editorial and elevated feel
✔️ More direction, variety, and visual storytelling
✔️ Ideal for websites, content creation, social, and PR

Who it’s for: Anyone who wants to feel seen—and have a body of work that grows with their business or brand.

Creative portrait of a woman in a painter’s studio wearing a blue jumpsuit, surrounded by plants and natural light—capturing personality and brand essence

A branding portrait that goes beyond the surface—this session captures identity, mood, and creative spirit in a rich, natural-light studio setting.

Real Talk: Why Many Start with Headshots

Many clients initially ask for a quick headshot but soon discover the deeper value in a full portrait session. Recently, a client who wanted just a couple of headshots walked away with a complete brand library she now uses across her social media, email marketing, and speaking engagements.

Still, a classic headshot is a great first step—and I’ll make sure you walk away with something that feels true to you, no matter the session.

Not Sure Which Session You Need?

Here’s a quick comparison:

Choose a Headshot Session if you:

  • Need one or two updated images

  • Have a limited timeframe or budget

  • Want something clean and professional quickly

Choose a Branding Portrait Session if you:

  • Are launching or refreshing a brand

  • Need a range of images for different platforms

  • Want a session that’s more creative, collaborative, and story-driven

Ready to Find Your Light?

If you're in Seattle or the surrounding area and wondering which session is right for you, let’s talk. I'm here to guide you through the process and make sure the images we create truly represent who you are.

👉 Explore Portrait Sessions or Get In Touch to book your shoot.

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Branding, Portraits Santiago Leon Branding, Portraits Santiago Leon

How to Prepare for a Personal Branding Photoshoot in Seattle

Professional branding photography beautifully communicates your brand story. Discover expert tips to confidently prepare for your Seattle photoshoot and elevate your business presence.

Indoor personal branding photography session in elegant Seattle studio

An elegant indoor branding session, highlighting a sophisticated atmosphere perfect for capturing your brand’s refined personality.

Your business represents your passion, dedication, and dreams. Professional branding photography offers you a beautiful and impactful way to communicate your brand statement. High-quality images not only do justice to your hard work but evoke wonder, curiosity, and pride in both you and your audience.

In Seattle, photography sessions can be creatively captured both indoors and outdoors, each offering unique benefits depending on your specific goals and style. Outdoor locations provide dynamic natural backdrops, vibrant cityscapes, and atmospheric environments, while indoor studio settings offer controlled lighting, consistency, and sophistication ideal for polished, professional portraits.

This guide is designed to help you confidently prepare for a successful branding photoshoot, enhancing your business’s visual storytelling.

Clearly Define Your Branding Goals

Before your session, clearly define your brand vision and goals. Ask yourself:

  • What core message defines my business?

  • Who exactly are my ideal clients or customers?

  • What unique story should my photos tell?

Having clarity in these areas ensures your images resonate deeply with your intended audience and authentically reflect your brand.

Selecting the Ideal Photoshoot Location

Choosing the right location significantly influences the story your images convey. Seattle offers countless visually appealing options, each capable of reflecting different facets of your brand.

Stay tuned for our detailed guide, "Top 10 Seattle Locations for Branding Photography," but in the meantime, here are quick tips:

  • Select locations that align with your brand's core values and aesthetics.

  • Consider iconic local spots known for their unique atmosphere and charm.

Outdoor lifestyle branding photography in Seattle park with vibrant greenery

An outdoor branding session infused with golden-hour warmth, capturing your brand’s adventurous spirit and genuine authenticity.

Styling Your Session for Maximum Impact

Your wardrobe choices play a pivotal role in communicating your brand’s personality and professionalism. Here are some essential styling tips:

  • Choose clothing in colors aligned with your brand’s visual identity.

  • Bring accessories for versatility and visual interest.

  • Avoid overly busy patterns and distracting logos, unless intentionally part of your brand style.

For the best outcomes, consider collaborating with a professional stylist.

Meaningful Props & Personal Items

Incorporate meaningful props to add depth and storytelling elements to your images. Examples include branded items, tools related to your profession, or items showcasing your personality, like journals or favorite books.

One entrepreneur, for instance, brought branded merchandise and workspace items, allowing their images to beautifully narrate their unique brand journey.

Hair, Makeup, and Grooming Essentials

Polished grooming significantly enhances the professionalism and authenticity of your photos. Decide between professional hair and makeup or a refined DIY look. If seeking professionals, choose trusted Seattle-area stylists to guarantee exceptional results.

Emotional and Mental Preparation

Your mindset profoundly affects the outcome of your photoshoot. As part of your personalized planning experience, we collaborate closely to create inspirational mood boards, clearly outline expectations, and provide supportive guidance before and during your session. This preparation helps you:

  • Feel grounded through mindfulness exercises.

  • Approach your session with genuine confidence and authenticity.

Photoshoot Experience & Tips

Branding photoshoots vary greatly—from comprehensive, full-day productions tailored to deeply capture your story, to shorter sessions that quickly highlight your brand’s essentials. Most sessions prioritize longer, luxurious experiences designed to capture the depth and authenticity of your brand. However, even a 30-minute mini session can deliver impactful, polished images if time is limited.

Key tips for an elevated experience:

  • Arrive rested, refreshed, and ready.

  • Trust your photographer’s expertise and vision.

A powerful, professionally-lit studio portrait that creates a confident and authentic brand presence.

A powerful, professionally-lit studio portrait that creates a confident and authentic brand presence.

Maximizing the Impact of Your Photos

Once you have your beautiful new branding images, maximize their impact by:

  • Updating your social media profiles immediately.

  • Consistently showcasing your photos across your website, LinkedIn, and marketing materials.

A cohesive visual identity ensures your brand remains memorable and engaging.

Conclusion

Investing in professional branding photography is one of the most impactful ways to honor your business. Beautiful, authentic images not only communicate your unique story but also elevate your entire brand presence.

Ready to take your brand to the next level? Book your personal branding photography session in Seattle today, and let’s bring your story vividly to life.

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